I’ve not posted for about 6 weeks. I think I’m bored with this. Hyperlocal never gained acceptance in Australia and the audience for food blogs has long since gone. This site gets a similar amount of traffic now as it did back in 2008 before peak of blogging c2010.

Now it’s all done via centralised social media platforms. Very few people grasp the importance of building their own platforms and maintaining their independence from the multinational digital corporations, or their authenticity separate from commercial concerns.

I’m planning to decommission this site by the end of the year.

the end?

19 thoughts on “the end?

  • 21 October 2017 at 8:35 pm
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    πŸ˜ƒπŸ˜€πŸ‘πŸΌπŸ‘‹πŸ–•πŸΎ

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  • 21 October 2017 at 9:22 pm
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    I am sad – I always enjoy your writing

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  • 21 October 2017 at 9:28 pm
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    Hello. I’m writing this from a caravan park in the East Kimberley region of Western Australia: Kununurra 6743.
    I’m sad to hear that you will be closing your site. I was a reader since about January 2015. Have a residence in the ‘Roy and when working away often I would load your site to have a read and be reminded of the place I live during some parts of these recent years on the planet.
    I concur with your comment about mass corporation digitial social platforms and the significance of eroding independant places on the Internet.
    I also understand (some)what it means to keep a website ‘online’ and the work involved, and not wanting to do it anymore.
    Thanks for starting Fitzroyalty dot net and who knows, I may pass you on the streets of Fitzroy without even knowing it. It was nice to read while it lasted.
    Cheers, LM.

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  • 21 October 2017 at 11:48 pm
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    Very sad to hear this, please reconsider!

    I love Fitzroyalty so much, lived in Melbourne for 10 years, been back in Perth for 3 years but like to know what’s going on in Fitzroy.

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  • 22 October 2017 at 8:25 pm
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    That’s a shame but I understand your motives. Thanks for the all articles and occasional biffos over the years, it’s been fun!

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  • 23 October 2017 at 9:37 am
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    Do you have plans to preserve the history section of your site? It would be great if you could, and keep it publicly accessible. I think the work you’ve done on Fitzroy history is very interesting and very valuable.

    I definitely agree with the importance of people “maintaining their independence from the multinational digital corporations, or their authenticity separate from commercial concerns”. It is a great credit to you that you’ve done so, for the benefit of your readers.

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  • 23 October 2017 at 4:03 pm
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    Yep, I can see your perspective! These days I ask myself why I’m still blogging more often than I actually publish a post. (I was chuckling earlier this week that we’ve passed the date that Michael predicted our visitors would collapse to zero.)

    Thanks for your informative and interesting contributions here over this past decade, they’ve influenced where I eat, how I blog and how I think about blogging.

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    • 23 October 2017 at 9:08 pm
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      Thanks also to you both, for your great posts and perseverance!

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  • 23 October 2017 at 7:57 pm
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    What would it take for you to keep the site going?

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    • 23 October 2017 at 9:12 pm
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      Going back in time to recover my enthusiasm from 10 years ago and the audiences that were developing then. Non-commercial digital media has no chance now. Everything is advertorial, or content is merely a vehicle for advertising via clickbait virality.

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      • 25 October 2017 at 8:54 pm
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        “Non-commercial digital media has no chance now. Everything is advertorial, or content is merely a vehicle for advertising via clickbait virality.” – this truth is rather depressing. And I don’t know where the solution lies.

        Thanks again. I’ve been a reader for a few years – accessing your site the old-fashioned way, by bookmarking it and opening it each week or so to see what was new! I’m not on social media, and am quite discerning about how I access online content – if there’s a paid option to remove advertising from sites that I think are valuable, I customarily pay the price. I also prefer to pay for online content as a subscriber when I can. Heck, I virtually never download free apps – only choosing the paying option. And I still buy hard copy books from bookstores. This makes me weird, I know.

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        • 25 October 2017 at 11:23 pm
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          It is naive to assume there is a solution to every problem. There is no business model for the production of the content I publish. It is a hobby, and I am getting bored of it.

          I have tried to interest organisations such as the Fitzroy Historical Society, the Fitzroy Residents Association and the City of Yarra in publishing hyperlocal content but they are all incompetent about digital media and don’t see the value in the content or its social impact.

          I will never be able to influence them to change. The Fitzroy Residents Association, for example, despite repeated advice, continue to publish their news locked up in an email newsletter and in PDFs on their website, not text pages for Google to index so people can easily find it. Their publishing and communications strategies are fundamentally wrong and flawed but they are too stupid and old fashioned to change. I give up.

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  • 23 October 2017 at 9:09 pm
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    That’s really sad. Moved to Fitzroy from Europe and this has been a great source of information and history. I’d love it if you’d continue!
    Thanks for all the great posts.

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  • 24 October 2017 at 9:39 am
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    Fitzroyalty has been a great source of info and entertainment for me since I moved to Melbourne six years ago. It’s also been a terrific way of staying in touch with what is going on in the ‘hood, since I’m overseas six months of the year. It will be missed!

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  • 28 October 2017 at 4:27 am
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    Thank you – you should be proud of your effort and commitment for so long – please make your final post a tounge in cheek β€œclosures” post though! They are always the best ones!

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  • 7 November 2017 at 8:55 pm
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    Sad to hear your news. I have lived in Fitzroy for 25 years and regularly logged in to get your take on the latest restaurant or cafe before I would try it out. Now I will have to test them blind! Also loved your history section.

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  • 9 November 2017 at 11:24 pm
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    Completely understand your reasons but what a loss. This avid reader and long term reader will miss your work – thanks for your contribution to the community Brian.

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