Really? In the site of a short-lived failed bar someone thinks immediately opening another bar is a good idea? Where do they find the money? Horses has become the Elysian whisky bar (FB and Insta), which I suspect will barely last six months. Specialty bars are a niche. Fitzroy currently has rum, bourbon and tequila bars, and had a failed gin bar. There’s a couple of well known and established whisky bars nearby in the CBD. I can’t see this working. I wish them well, but…

elysian optimism is the dram of the masses

optimism is the dram of the masses

2 thoughts on “optimism is the dram of the masses

  • 24 December 2016 at 7:15 am

    I completely agree, Brian, but it’s also a problem evident when people buy successful businesses. Witness Birdman Eating, Sir Charles, the little cafe on Johnston next to Coles – all successful until sold. Perhaps those owners knew when to get out? Or perhaps too many amateurs are mistaken about what’s involved in running even a moderately successful business?
    Does it happen everywhere at this rate, or is our little hamlet cursed?

    • 24 December 2016 at 2:12 pm

      I think it happens everywhere and Fitzroy is not too different in terms of amateur operators. The difference is in the audience. High street precincts have a mix of locals and visitors, whereas restaurants in suburban areas serve mostly locals. High street locations are potentially more lucrative, but are more competitive and possibly more risky.


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