This does not surprise me. In the aftermath of the financial collapse of the Brunswick St Cycles empire, the former Brunswick St Cycles shop on Brunswick St was rebadged to become Bikes on Brunswick, using the same showroom minus the adjacent workshop (which is now Côté).

If you thought that BSC’s prices were uncompetitive, BoB’s were worse, with a basic tube costing almost double what you would pay at the nearby Famous Melbourne Bicycle Centre on Queens Parade in Clifton Hill. There’s not enough lazy ignorant customers around here willing to pay unreasonably inflated prices to support the cost of Brunswick St rent to make this shop sustainable.

bikesonbrunswick Bikes on Brunswick has closed

Bikes on Brunswick has closed

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