Berrissimo frozen yogurt opened recently on Brunswick St next to Babka. At the time it was the only shop of its kind in the immediate vicinity and added something new to Brunswick St. However, just across the road, in the location of the former Cruzao, a direct competitor called Frolic will soon open.
We’ve seen similar competition lead to the failure of a competitor in the past. Trampoline icecream opened on Brunswick St in 2004 and was followed by Timis gelato some time later. The latter closed in 2011 while Trampoline continues.
How much frozen yogurt does one street need? How much demand is there for this product heading into winter? How can two such businesses survive? I doubt they can. I predict one of these won’t last.