Over six months ago I received the following email:
I just wanted to touch base because I thought you might be interested to feature a new cafe we are opening up at the top of Brunswick St near the commission flats called ‘Stencil’. We believe it’s going to become a Fitzroy institution with it themed around street art and also featuring a menu that’s just as funky as the art that we’re going to be showcasing on the wall.
Every now and then we’ll also have DJ’s spinning tunes, making it a place for Fitzroyalty to come and chill.
It’s going to be massive for the area so it would be great for you write something on your blog about it! We’ll be able to sort you out with a free coffee card or something similar for your trouble.
I declined the offer of free goods and published a story about the cafe but it has not opened. What’s happened? Has the success of Slowpoke, which opened just before Stencil began their PR, made them reconsider? In hindsight, the Stencil spin sounds sad and hollow.
Slowpoke didn’t need spin to get started. They’ve earned their good reputation through providing service, not spin. Now another business appears soon to open in this building…