In 2008 the Birmingham hotel on the corner of Smith St and Johnston St began a revitalisation process with the slogan ‘it’s not shit anymore’. In June 2009 Mess and Noise reported that the renewed venue was doing well. But now in November 2010 Mess and Noise has reported that the Birmingham will cease live music by the end of the month because it is not financially viable.
There are three basic business models for pubs: music, pokies or food. Pubs like The Punters Club, which focused on music, have long since become food oriented venues like Bimbo Deluxe. Pokies and gambling in general are a cancer on society and fortunately Fitzroy has many pokie free venues. Assuming they don’t want to try pokies, expect them to try to adopt a food oriented business model soon.