This 1954 photo shows what is now a block of apartments on the corner of George and Kerr streets. It was originally a MacRobertsons chocolate and confectionery factory building. The major external changes include the removal of the huge chimney and the addition of another level on top. Compared to the nearby new cheesegrater monstrosity, this renewal of former factories to housing is fabulous and practical.

mcr Fitzroy history - from lollies to homes

Courtesy of Museum Victoria / ID: MM 57030 / photographer: Laurie Richards Studio / copyright: expired – image is in the public domain / c1954

macrobertson Fitzroy history - from lollies to homes

Fitzroy history – from lollies to homes

3 thoughts on “Fitzroy history – from lollies to homes

  • 11 October 2010 at 8:52 pm

    Hey Brian, love your Fitzroy History series & great to see one of our images featured on here again. It’s such a great building!

  • 12 October 2010 at 2:21 pm

    Bloody great conversion!
    Any chance of finding out the names of the architects behind this or any others that retain the historical buildings while recycling them?
    It’s one thing to say Bah to a demolished building but it’s another to loudly praise the architects/designers names, that save the buildings, to all and sundry ;)

    • 12 October 2010 at 4:55 pm

      I suppose that information would be in council planning permit applications. It’s not openly available online.


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