On Saturday last week I went for a walk along Johnston St to see what was new. I’d seen on Twitter during the week that the Johnston St Food Store and Brunetti’s had opened and I wanted to see for myself. I went to the Johnston St Food Store first and enjoyed an excellent coffee. The space has a large counter and a few tables with provisions for sale at the back, behind which is a large kitchen.
Unfortunately someone (presumably connected to this business) has orchestrated an astroturfing campaign to hype it and I’m not impressed by that at all. If you don’t understand how social media works, you can’t use it to mislead those who do. Such lame amateur behaviour undermines your online reputation.
The menu seems more oriented to lunch than breakfast, with baguettes, salads and amazing looking smoked salmon, but there are also cakes and pastries.
In contrast to the friendly welcome here, when I went to look at Brunetti’s a little later it had an ‘invite only’ sign at the door that I found most unwelcoming and I did not bother stopping to enquire. What’s the point? If you’re open why not welcome in your new customers?