The hip hop fashion shop Furious Platinum (Myspace) has closed on Smith St. I’m no fan of the genre, but I wonder if, despite the urban nature of the style, most of its fans in Melbourne are living in suburbia. Maybe it would have fared better at a suburban shopping centre?

furiousplatinum no more Furious Platinum

no more Furious Platinum

3 thoughts on “no more Furious Platinum

  • 7 May 2010 at 3:46 pm
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    Aww, I felt sorry for these guys: they never seemed to have any customers and were always having sales. I think Smith St was just the wrong location – it’s more super-skinny jeans territory than baggy pants and baseball caps.

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    • 7 May 2010 at 4:59 pm
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      Agreed, and I’m guessing that like many small businesses they opened with enthusiasm more than a sound business plan and sufficient market research.

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  • 7 May 2010 at 9:04 pm
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    Agreed Brian, I’m always, always amazed how many people do this in Melbourne. Talk about throwing money down the drain, it defies logic entirely.

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