I find it most amusing when commercial media dinosaurs reveal their failed plans for world domination and then whinge when audiences are not quite as easy to manipulate as they imagined. The ABC is planning to build 50 regional sites bringing together its existing regional content with local radio, and from that to build online regional communities. This sounds like a great idea, but the cretins at APN (the Australian), Fairfax and News Ltd think it sucks because it could reduce the audiences for their proposed commercial regional products.
The ABC wants to use taxpayers money to empower local communities to generate their own news. Given that regional and remote communities have suffered a lack of services due to technological restraints in previous eras, I love the idea of the ABC using digital media to help them catch up. The dinosaurs of commercial media don’t want the ABC to give regional audiences more choice. It wants regional audiences to continue to suffer with whatever mediocre scraps of lame commercial content corporate media chooses to give them.
Smaller audiences for their antiquated advertising infested products means less profit for them. Their primary goal is profit, not providing a better service to regional communities. As a (relatively) non-commercial publisher and broadcaster, the ABC can focus on its primary role of delivering media as a community service.
We urbanites alreay take our broadband and mobile phone services for granted, and the kinds of interactive connectivity we enjoy because of these. We complain when we go to a winery for a weekend in a regional area and find ourselves off the grid. Many people never have the chance to get on the grid. The ABC is doing something positive to build user generated local content for regional communities. It deserves our support, and the commercial retards trying to stop it deserve our scorn. Stop buying their newspapers.