Like every other major news corporation, the ABC wants users to submit content so they can reuse it as they see fit. I call it slave labour. Their terms and conditions are all about what they expect of you as a user in terms of labelling your content for their editorial convenience. There’s something missing from their lame proposition: incentive. They state:
In contributing to ABC News Online you agree to grant us a royalty-free, non-exclusive licence to publish and otherwise use the material in any way that we want, and in any media worldwide. This may include the use of your photos or video on ABC television, transmission of the material by our overseas partners and syndication to our Australian content partners.
Here’s the insulting bit:
You still own the copyright to everything you contribute to ABC News. If your photo(s) and/or video is accepted, we will endeavour to give you credit on publication, should you require it and where it is practical to do so.
What a lame, half-hearted statement. “We’ll give you a credit maybe if it’s convenient for us, but we probably won’t” is what this really says. A basic acknowledgement of my copyright and intellectual property rights as the creator of the content would be nice. It should be standard practice. However, the upload form does not have a box to tick that says:
YES I INSIST ON BEING CREDITED FOR MY WORK YOU SELFISH ARCHAIC MEDIA DINOSAUR.
I’ve said it before: don’t believe the ABC hype. While we pay for it they don’t think we own it. They’re wrong. The ABC has ambitious social media plans but these will fail unless they change their us vs them worldview. They should start by offering credit where credit is due.