Lure is one of the most impressive businesses in Fitzroy. Its use of such an enormous space for a hair salon says that it is confident of what and where it is. Its new next door neighbour, the Smith St Bazaar, is equally fabulous. Before these current businesses existed, their premises housed H Rowe and Co Pty Ltd, a company that manufactured relatively unfunky time switches and veneer products (there is a photo of the interor of the business, presumably at the same premises, dated 1947). The photo of the Smith St facade is from twenty years later.
Courtesy of SLV pictures catalogue / ID: a46554 / photographer: Lyle Fowler / copyright: Harold Paynting Collection, State Library of Victoria / used under the fair dealings provisions of the Copyright Act 1968 / c1967