There’s something instantly familiar about this 1948 photo of 424 Brunswick Street Fitzroy. At the time it was a merchant. More recently, it was a furniture shop before becoming a merchant again in the form of the IGA mini supermarket that opened in 2008.

histiga1 Fitzroy history - from merchant to merchant

Courtesy of Fitzroy local history photograph collection / ID: 8103 / photographer: unknown / copyright: expired – image is in the public domain

histiga2 Fitzroy history - from merchant to merchant

Fitzroy history – from merchant to merchant

4 thoughts on “Fitzroy history – from merchant to merchant

  • 19 January 2009 at 2:23 am
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    I love this sort of thing.

    Reply
    • 19 January 2009 at 8:07 am
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      It’s enjoyable to research local history, even recent local history, due to the significant change Fitzroy has experienced in the last 30 years – I am learning some fascinating things.

      Reply
  • 19 January 2009 at 11:05 pm
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    I need help. I look at the photo of the IGA and, having studied the IGA style guide thoroughly and having designed countless external and internal signage packages for 40 plus IGA stores and counting, all I can see is the wrong font in their signage.

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    • 20 January 2009 at 1:34 am
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      The logo on the wall is handpainted and a bit amateurish and all the better for it! And it’s Fitzroy – we do things differently here.

      Reply

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