I reported back in November 2007 that the proposed supermarket on Brunswick St in the former Dare Gallery furniture shop space had not yet arrived. Now there are IGA stickers in the window and a call for staff. I’m excited by this! I like IGA’s business model and how each supermarket has its own character – they are not clones like Coles and Safeway. I love Piedimonte’s and if this new Fitzroy IGA can offer a similar service complete with alcohol I will be a regular customer. The depressing, unfriendly and half empty Goodfellows across the road must be terrified. They are about lose all their customers.