OMG, WTF and LOL. I am overdosing on interactions with stupid people at the moment. Two in one day yesterday necessitated some venting.

First I got an email from ‘Clarence’ from a marketing agency asking for my advertising rates. Listen dude, I don’t accept advertising, I’ve written about this at length and if you had bothered to find out anything about Fitzroyalty you should have seen this before contacting me.

If you had read my thoughts on the decline and hopeful failure of the advertising business model then you would not have contacted me at all because it’s a waste of your time and mine. I’ve been transparent about my traffic before too, so there is no need for you to ask how many unique visitors I receive, but thanks for asking anyway. Not.

Then I got an email from ‘Sarah’ AKA ‘lamborghini_princess’ AKA the astroturfer on my initial post pointing out the impending opening of the Johnston Street Foodstore. Her email is so hilarious it’s worth publishing in full:

Dear Brian,

I am emailing you in regards to the Johnston Street Foodstore comments made by myself a couple of weeks ago that have unfortunately been misunderstood as “astroturfing” although I am not fully aware of what it means, however, I can see that this is having a possible negative on the foodstore which was not my intention.

I wished to explain to you my comments on a one- to- one email rather than on the thread as I believe it is best to do so.

In regards to my first comment, I was genuine in each and every word I said and the enthusiasm that was picked up on is very correct as I know the owners from their past restaurant where I was a regular customer and when I heard the news that their new cafe was opening I was very excited. I apologise if words I used created this connotation of anything other than what I had written.

My second comment a true and accurate account of the meal that I enjoyed very much when I visited and I wanted to share my great experience with others who were curious as to the food and beverages that were served and what was available to them at the foodstore.

I am very sorry if this has led you believe that this post was something that an owner/ employed critic had written where I’m sure this comes from past experience with others. I can definately see the annoyance of people doing so but again I assure you this is not the case for my comments.

May I request that you remove all the posts that are not relevant to the foodstore including my email address which, I have been identifed by from a viewer of the page; this was given in understanding of confidence that this would not be released.

I hope this email has explained well to you the correct reasoning behind my comments and that they were never intended to be misleading or “astroturfing” or interpreted in any negative way.

Thank you for your understanding and I am very happy to answer any questions you may still have, if you should have any.

Kind Regards


Requests to delete content will be ignored and lampooned. Sarah, your complete ignorance is stopping you from realising how inappropriate and unacceptable it is to ask this. Just because it can be deleted does not mean it should be. You don’t get to control what I publish.

If you don’t know what astroturfing is, try looking it up. Here’s a hint: there’s things on the interwebs called search engines. You type words into them and they provide links to content containing those words. If you read the content you may learn what words like astroturfing mean. It’s like totally awesome and stuff.

In Fitzroyalty I write about how to be honest, transparent and ethical in creating and contributing to social media. Inappropriate behaviour like astroturfing is regularly exposed to demonstrate poor social media behaviour, and the comments in support of my position are evidence that other users dislike the dishonesty I expose.

I did not publish Sarah’s email address. I mentioned that I can see it as a site administrator and I published only the user name part – ‘lamborghini_princess’. I did not include the part and therefore did not publish her email address.

Senator Conroy should do something useful in policing the interwebs by going to Sarah’s house and disconnecting her. She’s obviously incapable of understanding the media she’s participating in.

I must stop now before I laugh so hard I crack a rib…

keep your stupidity to yourself

6 thoughts on “keep your stupidity to yourself

  • 28 July 2010 at 2:08 pm

    Brian: I half hope that “” is you obfuscating the domain. But for pure comedy’s sake I hope it’s not. You’re hilarious.

    I’ve never read a less natural email than Sarah’s. Maybe it’s uncharitable to make assumptions but that plea of ignorance? It’s got the stink of excuse-making all over it.

    I love a good saga!

  • 28 July 2010 at 8:16 pm

    I particularly like the part where she (if it really is a she) says:

    “I am very happy to answer any questions you may still have, if you should have any.”

    Take her up on it, maybe you will receive a media kit (or whatever it’s called) in the mail. LOL

    • 28 July 2010 at 11:54 pm

      Exactly – that’s the voice of a PR princess, not an average consumer. I’m picturing her now: bleached blond hair, orange skin, brown lipstick, bling, stupid shoes, whining voice, oh make it stop!

  • 1 August 2010 at 7:12 pm

    What’s with all the down mods? Lamborghini princess and friends maybe?

  • 2 August 2010 at 8:02 am

    OMG indeed..Brian, sometimes I find you a bit too much when you get on your high horse but this one is a cracker! ;-)


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